In recent years, an intriguing phenomenon has taken hold—companies venturing into the space of podcasts. But why this shift to auditory narratives? These podcasts aren’t merely a collection of stories; they represent a strategic move in the ever-evolving landscape of brand communication. They serve as a bridge, transcending traditional marketing avenues by offering an intimate, unfiltered connection with audiences. Through the power of audio storytelling, companies are forging deeper bonds, fostering trust, and positioning themselves as thought leaders within their industries. Join us to explore how podcasts reshape brand identity, resonate with audiences, and redefine brand-customer relationships.
Up, Close & Medical by Manipal Hospitals
Up, Close & Medical by Manipal Hospitals is a collaborative effort between Social Panga and Pickle Jar Media. This podcast boldly traverses a diverse array of themes. It navigates through the landscape of mental health, chronic illnesses, gender-specific health concerns, lesser-known diseases, technological advancements in medicine, and ethical quandaries faced by healthcare providers.
Hosted by Vasanthi Hariprakash, an Award-Winning Anchor and journalist, where she has unfiltered conversations with some of the interesting minds from the Indian Health Space like Dr Tanya Narendra, Dr Yuvaraj Jadeja, Dr Swati Jagadish, Dr Ruby Tandon etc.
Within its episodes lie the heartbeats of real-life tales. ‘Up, Close and Medical’ potentially weaves personal narratives of individuals battling stigmatised conditions, provides a platform for intimate interviews and brings forward discussions on groundbreaking research and medical marvels that impact lives.
‘Up, Close and Medical’ stands as more than a podcast; it’s a movement. Its value lies in its potential to empower listeners, dismantle walls of misunderstanding, and champion an open, informed, and compassionate society regarding sensitive medical issues.
Truth be Told by Whole Truth Foods
Truth be Told by Whole Truth Foods was founded by Shashank Mehta, a founder-CEO of Fitshit Health Solutions Pvt. Ltd, the holding company of The Whole Truth Foods, who found inspiration for ‘Truth be Told’ from his journey. The podcast emerged as an extension of Whole Truth Foods, a brand that Mehta established with a commitment to transparency in food production. Recognizing the power of storytelling, Mehta envisioned a platform where he could share not only the behind-the-scenes of the food industry but also broader societal narratives.
The podcast covers a spectrum of topics, ranging from food sustainability to personal growth, all interwoven with real-life examples that resonate with listeners. These topics and realities are exposed in episodes with Samarth Bansal, Amita Gadre, and Shashank Mehta.
One of the podcast’s highlights is its ability to blend entertainment with education. By weaving together narratives that matter, the podcast transcends its origins in the food industry, becoming a platform that fosters understanding and empathy.
Matrix Moments by Matrix partners
Matrix Moments by Matrix Partners India was started by Avinash Bajaj, the Managing Director of Matrix Partners India He has played a significant role in the firm’s investments and strategic initiatives within India’s startup landscape.
Avinash Bajaj hosts the ‘Matrix Moments’ podcast, where he engages in insightful conversations with entrepreneurs, investors, and thought leaders, like Byju Raveendran (BYJU’S), Kunal Shah (CRED), Radhika Gupta (Edelweiss Mutual Fund), etc, unravelling the intricacies of the business world. This podcast takes its listeners on a journey through the complexity of entrepreneurship, investments, and the dynamic business ecosystem in India.
The genesis of the podcast can be traced back to Bajaj’s realisation that the wealth of knowledge and stories within the Indian startup ecosystem was not being adequately shared. Witnessing the transformative journeys of entrepreneurs firsthand, he recognized the power of storytelling as a medium to inspire and educate.
The real-life examples are exposed in the episodes of Avinash Bajaj and Rajinder Balaraman, which serve as guiding lights for budding startups, offering not just success stories but a roadmap through the inevitable hurdles.
HDFC Mutual Fund’s Podcast by HDFC
In finance, the HDFC Mutual Fund Podcast stands out as an informative and engaging resource. The main objective of the HDFC Mutual Fund podcast series is to demystify the intricacies of mutual fund investments exposed in the learning corner of HDFC podcast series. The HDFC Mutual Fund podcast series covers many of topics, including investment strategies, market trends, risk management, and goal-based financial planning.
The inclusion of case studies and success stories adds a practical dimension to the theoretical aspects discussed. Like, The Journey of Zahir Khan, Navigating Market Volatility, Women Empowerment through Financial Independence, Retirement Planning, The Power of Systematic Investment Plans (SIPs). These relatable anecdotes help listeners connect with the content on a personal level, fostering a deeper understanding of financial concepts.
The podcast features financial experts, industry veterans, and seasoned professionals as guests like Anupam Gupta with Ashdin Doctor. Their insights, coupled with HDFC’s commitment to accuracy, ensure that listeners receive credible and up-to-date information. This commitment to quality has contributed to the podcast’s growing popularity.
The Gentleman Show by The Man Company
The Gentleman Show podcast by The Man Company debunks stereotypes, fostering a holistic understanding of men’s lives. This podcast, crafted with precision and empathy, transcends the boundaries of grooming to embrace the diverse facets of modern masculinity.
The creator of this podcast is The Man Company, a grooming brand, that sought to redefine its relationship with its audience by offering value beyond product promotion. The Gentleman Show is hosted by Ankush Bahuguna, an actor, writer and well-established content creator.
Through its conversations, with individuals and experts like Dr Gunjan & Yashant, Ravinder Singh, Eashan Hilal etc, who’ve defied societal stereotypes to discuss navigating challenges, the podcast paints a vivid picture of modern masculinity, the show will promote the notion of self-love and self-care, which are integral to the modern gentleman.
At its heart, The Gentleman Show thrives on sharing real-life examples that inspire. The podcast brings forth tales of resilience, success, and determination.
#LIPSTORIES Podcast by Sephora
#LIPSTORIES by Sephora is a podcast where beauty meets storytelling in a unique blend of empowerment and inspiration. This podcast is hosted by Kristina Zias, a brand consultant and fashion blogger. This podcast is the intersection of personal tales and makeup, celebrating the power of individual stories in shaping confidence, success, and empowerment.
The brainchild behind #LIPSTORIES is rooted in the innovative spirit of Sephora, a global beauty giant. Founded by Dominique Mandonnaud in France in 1970, Sephora has continuously evolved to redefine the beauty retail experience.
The idea to start the #LIPSTORIES podcast stems from the desire to connect with the audience on a deeper level. The concept emerged from the realisation that every lipstick has a story, and behind every story is an inspiring woman. By sharing authentic stories of challenges, triumphs, and personal growth like Sophia Amoruso, Jillian Mercado, Pia Arrobio, etc. Sephora aims to inspire and empower its listeners. This unique approach adds a layer of authenticity to the brand’s engagement with its audience.
#LIPSTORIES dives into the lives of diverse women, exploring their paths to success and the role of lipsticks in their stories. From entrepreneurs and artists to activists and influencers, each episode unveils a unique journey. For instance, an episode might feature a successful businesswoman recounting the lipstick she wore during a crucial pitch, emphasising the personal connection between makeup and confidence.
